We help bold ideas succeed in the real world
Growth Guides works with ambitious founders and mission-led teams to turn strategy into action -
building propositions that shift behaviour, scale effectively, and deliver commercial results
When what you need goes beyond a standard brief
Whether you’ve secured funding or are still shaping your idea, early-stage projects rarely come with a roadmap. The stakes are high, the timelines tight, and the brief often ever-evolving.
We work alongside you to spot what matters most – at any stage – and move quickly to fix what’s critical. That might mean building something from scratch, refining what’s already there, or shifting direction entirely. Our role evolves as the work does.
What we do
We make new, unfamiliar, high-stakes offers usable, engaging and effective – especially when success depends on behaviour change at scale.
That could mean:
Creating or adapting a brand (eg. name/logo/visual identity)
Mapping audiences and designing the user journey
Designing and building digital journeys - like websites, portals and CRMs
Crafting marketing and engagement campaigns that convert
Testing messages and tracking responses
Fixing friction fast, based on what’s actually happening (or not happening)
We take ownership of delivery – shaping strategy and executing it end to end.
What we do
We make new, unfamiliar, high-stakes offers usable, engaging and effective – especially when success depends on behaviour change at scale.
That could mean:
Creating or adapting a brand (eg. name/logo/visual identity)
Mapping audiences and designing the user journey
Designing and building digital journeys - like websites, portals and CRMs
Crafting marketing and engagement campaigns that convert
Testing messages and tracking responses
Fixing friction fast, based on what’s actually happening (or not happening)
We take ownership of delivery – shaping strategy and executing it end to end.
Who we work with
Why clients choose us
Because we:
Turn complex policy into user-ready journeys
Work across brand, strategy, tech and delivery – not in silos
Bring deep experience of engagement, behaviour change and retrofit
Spot the gaps, stay hands-on, and make things work on the ground
Help you report real impact to funders and stakeholders
Why clients choose us
Because we:
Turn complex policy into user-ready journeys
Work across brand, strategy, tech and delivery – not in silos
Bring deep experience of engagement, behaviour change and retrofit
Spot the gaps, stay hands-on, and make things work on the ground
Help you report real impact to funders and stakeholders
Examples of Recent Work
Strategic Marketing for a Scalable Retrofit Subscription Model: From Zero to 8,000 Sign-Ups in 5 Months
Accelerating Net Zero in the Real World: Community-First Marketing for a Heat Pump Adoption Project
Understanding What Homeowners Really Want and Need: User Research to Shape Retrofit Tools that Work
trusted by...
Who we are
Growth Guides is led by Tony Harbron and Holly Whitehead. Tony was Marketing Director at Red Bull during its successful UK launch – experience that continues to shape how we think, test and scale. Holly brings a background in strategy, research and copywriting, with a sharp focus on usability and conversion.
The two of us lead every project we take on. We stay close to the work, from shaping strategy to delivering it – and we only take on projects we believe in. Our earlier work together helped grow the cleantech company Lightfoot from a team of 12 to over 70, securing investment from the British Growth Fund along the way.
how we work with clients
We aim to have long-term relationships with all our clients. Often, we start out working on a single project, challenge or deliverable, and move into one of the below ongoing arrangements:
Monthly Retainer
Where we essentially become your internal marketing resource for a fixed monthly fee
Project Partner
Where we help you bid for and deliver Innovate UK or DESNZ-funded projects as a named project partner
Subcontractor
Where we work on your funded project as a marketing/engagement/ research subcontractor
Sweat Equity
Where we help you build and scale your business, focusing wherever we provide most value
interested?
We’d love to hear from you! Either schedule a free 30-minute introductory call, or complete the form below and Tony and Holly will get back to you within 24 hours
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