Blog_John_Lewis_Eco_Conscious_Customers_Buying_Less_Stuff

John Lewis has been in the headlines after issuing a profits warning following disappointing Christmas sales. Many theories have been put forward but no one has suggested this could be an early impact of a change in consumption patterns driven by heightened environmental awareness. If I’m right, they could be the first of many. The…

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Through our work with Securious, Holly and I are on a mission to encourage businesses to improve their cyber security and persuade them that it’s both less difficult and more rewarding than they might imagine… But let’s be honest, it’s not easy and many still have their heads in the sand or at least haven’t…

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StopTopps anti drink spiking lids

It’s time to stamp it out Drink spiking is a disgusting, dangerous and hugely under-reported crime. Huge numbers of people are affected, sometimes in a catastrophic way. Even worse, there are seldom any consequences for the perpetrators. Drink spiking is a nightmare for victims There is often a sense of shame for the victims of…

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Tony Harbron talks about marketing professionals and founders

I was intrigued to read an article from a heavyweight marketing professional who had gone to work for Brew Dog alongside one of its founders and found the situation unsustainable… BrewDog’s former marketing boss: It wasn’t ready for a CMO [Marketing Week] Frankly, I wasn’t surprised. The challenge of applying big brand principles to start-up…

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Growth Guides Marketing Tony Harbron and Holly Whitehead Exeter Devon

People have been asking about Growth Guides and what we will be doing, so here’s a quick overview… The idea for Growth Guides is pretty simple: we want to work with amazing people doing worthwhile things.  We’ll help them scale rapidly by coming in-house and building the marketing function they need for quick results and…

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This stuff goes under the banner of Growth Guides so we’re all about growth, right? Because growth is good. That’s what they say, don’t they? I mean, Forbes even had an article recently called “Growth Is the Answer to Everything”. But is it? Really? And not just when it comes at any cost, but even…

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